{"id":22062,"date":"2026-11-08T11:21:21","date_gmt":"2026-11-08T03:21:21","guid":{"rendered":"https:\/\/fh-studio.com.tw\/corporate-video-brand-guidelines-logo-font-color-2026\/"},"modified":"2026-11-08T11:21:21","modified_gmt":"2026-11-08T03:21:21","slug":"corporate-video-brand-guidelines-logo-font-color-2026","status":"publish","type":"post","link":"https:\/\/fh-studio.com.tw\/corporate-video-brand-guidelines-logo-font-color-2026\/","title":{"rendered":"\u4f01\u696d\u5f71\u7247\u54c1\u724c\u898f\u7bc4\u5957\u7528\uff1aLogo\u3001\u5b57\u578b\u8207\u8272\u5f69\u4e00\u81f4\u6027\u6307\u5357 2026"},"content":{"rendered":"<h2>\u54c1\u724c\u4e0d\u4e00\u81f4\u7684\u6839\u6e90\uff1a\u79fb\u4ea4\u65b7\u93c8<\/h2>\n<p>\u4f01\u696d\u5f71\u7247\u62cd\u651d\u5b8c\u6210\u5f8c\u624d\u767c\u73fe Logo 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Light\uff0c\u4e0d\u540c\u5c64\u7d1a\u7684\u5b57\u91cd\u8a2d\u5b9a\u6703\u76f4\u63a5\u5f71\u97ff\u5b57\u5e55\u689d\u53ef\u8b80\u6027\u3002<\/li>\n<li><strong>\u5b57\u578b\u5927\u5c0f\u6bd4\u4f8b\uff1a<\/strong>\u5728 1920\u00d71080 \u756b\u9762\u4e2d\uff0c\u6a19\u984c\u3001\u526f\u6a19\u3001\u8aaa\u660e\u6587\u5b57\u7684\u5927\u5c0f\u6bd4\u4f8b\u61c9\u4e8b\u5148\u5b9a\u7fa9\uff0c\u907f\u514d\u7531\u526a\u8f2f\u5e2b\u81ea\u884c\u5224\u65b7\u3002<\/li>\n<\/ul>\n<h3>\u8272\u5f69\u898f\u7bc4<\/h3>\n<ul>\n<li><strong>HEX \/ RGB \u4ee3\u78bc\uff1a<\/strong>\u5f71\u7247\u5f8c\u88fd\u8edf\u9ad4\u4f7f\u7528 RGB \u503c\uff0c\u90e8\u5206\u5f8c\u88fd\u8edf\u9ad4\u652f\u63f4\u76f4\u63a5\u8f38\u5165 HEX\u3002\u54c1\u724c\u8272\u5fc5\u9808\u7528\u7cbe\u78ba\u4ee3\u78bc\uff0c\u4e0d\u80fd\u76ee\u6e2c\u6bd4\u5c0d\u3002<\/li>\n<li><strong>\u8272\u5f69\u4f7f\u7528\u6bd4\u4f8b\uff1a<\/strong>\u4e3b\u8272\u3001\u8f14\u52a9\u8272\u3001\u5f37\u8abf\u8272\u5404\u81ea\u7684\u4f7f\u7528\u60c5\u5883\u61c9\u6709\u660e\u78ba\u898f\u7bc4\uff0c\u5426\u5247\u526a\u8f2f\u5e2b\u6703\u6839\u64da\u500b\u4eba\u7f8e\u611f\u81ea\u884c\u914d\u8272\u3002<\/li>\n<li><strong>\u6f38\u5c64\u6216\u7d0b\u7406\uff1a<\/strong>\u82e5\u54c1\u724c\u6709\u5b98\u65b9\u6f38\u5c64\u8272\u8a2d\u5b9a\uff0c\u4e0d\u53ef\u7531\u88fd\u4f5c\u65b9\u81ea\u884c\u8abf\u6574\u6f38\u5c64\u89d2\u5ea6\u6216\u984f\u8272\u904e\u6e21\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n<hr>\n<h2>\u4f01\u696d\u5f71\u7247\u54c1\u724c\u898f\u7bc4\u79fb\u4ea4\u6e05\u55ae<\/h2>\n<ul>\n<li>Logo \u5411\u91cf\u6a94\u6216\u900f\u660e\u80cc\u666f 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Brief\uff0c\u8b93\u5c0e\u6f14\u3001\u526a\u8f2f\u5e2b\u3001\u52d5\u614b\u8a2d\u8a08\u5e2b\u90fd\u53c3\u8207\uff0c\u5b57\u5e55\u689d\u6a21\u677f\u548c\u958b\u5834\u52d5\u756b\u8a2d\u8a08\u7a3f\u5728\u6b63\u5f0f\u88fd\u4f5c\u524d\u5148\u8d70\u4e00\u8f2a\u54c1\u724c\u5be9\u6838\u3002<\/p>\n<p>\u5982\u9700\u5354\u52a9\u68b3\u7406\u54c1\u724c\u898f\u7bc4\u79fb\u4ea4\u6d41\u7a0b\uff0c\u6b61\u8fce<a href=\"\/contact\/\">\u806f\u7e6b\u98a8\u7d05\u5f71\u50cf<\/a>\u3002<\/p>\n<hr>\n<h2>\u5f71\u7247\u4e2d\u6700\u5bb9\u6613\u51fa\u73fe\u54c1\u724c\u932f\u8aa4\u7684\u56db\u500b\u9ad8\u5371\u5340<\/h2>\n<h3>\u9ad8\u5371\u5340\u4e00\uff1a\u958b\u5834\u52d5\u756b\uff08Intro\uff09<\/h3>\n<p>\u5e38\u898b\u554f\u984c\uff1a\u4f7f\u7528\u820a\u7248 Logo\u3001\u52d5\u756b\u9032\u5834\u65b9\u5f0f\u8207\u54c1\u724c\u8abf\u6027\u4e0d\u7b26\u3001\u80cc\u666f\u8272\u8207\u54c1\u724c\u4e3b\u8272\u504f\u5dee\u3002\u89e3\u6c7a\u65b9\u5f0f\uff1a\u524d\u88fd\u968e\u6bb5\u7531\u884c\u92b7\u90e8\u9580\u63d0\u4f9b Logo 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text-align:left;\">\u6b63\u78ba\u505a\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u4f7f\u7528\u4f4e\u89e3\u6790\u5ea6 JPG Logo<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">Logo \u908a\u7de3\u92f8\u9f52\uff0c\u653e\u5927\u5f8c\u6a21\u7cca<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u4f7f\u7528\u5411\u91cf\u6a94\u6216\u900f\u660e PNG\uff08\u6700\u5c11 1,000px \u5bec\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u5b57\u578b\u4f7f\u7528\u526a\u8f2f\u8edf\u9ad4\u9810\u8a2d<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u8207\u54c1\u724c\u8b58\u5225\u812b\u7bc0\uff0c\u986f\u5f97\u696d\u9918<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u78ba\u8a8d\u54c1\u724c\u6307\u5b9a\u5b57\u578b\u4e26\u53d6\u5f97\u6388\u6b0a\u5f8c\u5b89\u88dd\u65bc\u88fd\u4f5c\u7aef<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u8272\u5f69\u7528\u76ee\u8996\u6bd4\u5c0d\u800c\u975e\u8272\u78bc<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u6bcf\u652f\u5f71\u7247\u984f\u8272\u5fae\u5999\u504f\u5dee\uff0c\u7d2f\u7a4d\u5f8c\u660e\u986f<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u5efa\u7acb RGB\/HEX \u8272\u5f69\u9810\u8a2d\u96c6\uff0c\u88fd\u4f5c\u6642\u76f4\u63a5\u5957\u7528<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">Logo \u88ab\u62c9\u4f38\u6216\u58d3\u7e2e<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u76f4\u63a5\u640d\u5bb3\u54c1\u724c\u5f62\u8c61<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u9396\u5b9a\u9577\u5bec\u6bd4\u7e2e\u653e\uff0c\u4e0d\u53ef\u55ae\u65b9\u5411\u62d6\u66f3\u8abf\u6574\u5927\u5c0f<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u591a\u652f\u5f71\u7247\u5b57\u5e55\u689d\u98a8\u683c\u4e0d\u7d71\u4e00<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u7cfb\u5217\u5f71\u7247\u50cf\u4e0d\u540c\u516c\u53f8\u51fa\u54c1<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u4f7f\u7528\u7d71\u4e00\u5b57\u5e55\u689d\u6a21\u677f\uff0c\u4e0d\u5141\u8a31\u526a\u8f2f\u5e2b\u81ea\u884c\u8a2d\u8a08<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u76f4\u5f0f\u7248\u5f71\u7247 Logo \u88ab\u88c1\u6389<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u793e\u7fa4\u767c\u5e03\u5f8c\u54c1\u724c\u8b58\u5225\u6d88\u5931<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">9:16 \u7248\u672c\u91cd\u65b0\u6392\u7248\uff0c\u4e0d\u786c\u88c1\u6a6b\u5f0f\u6210\u54c1<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u4f7f\u7528\u820a\u7248 Logo\uff08\u54c1\u724c\u6539\u7248\u5f8c\uff09<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u65b0\u820a\u7248\u672c\u540c\u6642\u5728\u5916\u6d41\u901a\uff0c\u9020\u6210\u6df7\u4e82<\/td>\n<td style=\"border:1px solid #ddd; padding:10px;\">\u6bcf\u6b21\u5c08\u6848\u958b\u59cb\u524d\u78ba\u8a8d Logo \u7248\u672c\uff0c\u5efa\u7acb\u96c6\u4e2d\u7d20\u6750\u5eab<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h2>\u5f8c\u88fd\u968e\u6bb5\u54c1\u724c\u898f\u7bc4\u5957\u7528\u56db\u6b65\u9a5f<\/h2>\n<ol>\n<li><strong>\u5efa\u7acb\u5f8c\u88fd\u6a23\u677f\uff08Template\uff09\uff1a<\/strong>\u5728\u526a\u8f2f\u8edf\u9ad4\u4e2d\u5efa\u7acb\u5305\u542b\u54c1\u724c\u8272\u5f69\u3001\u5b57\u578b\u3001Logo \u5b89\u5168\u6846\u7684\u5c08\u6848\u6a21\u677f\uff0c\u6240\u6709\u526a\u8f2f\u5e2b\u4f7f\u7528\u540c\u4e00\u6a21\u677f\u958b\u555f\u65b0\u5c08\u6848\u3002<\/li>\n<li><strong>\u8272\u5f69\u7ba1\u7406\uff1a<\/strong>\u5728\u526a\u8f2f\u8edf\u9ad4\u4e2d\u628a\u54c1\u724c\u8272\u5f69\u5b58\u6210\u8272\u5f69\u9810\u8a2d\u96c6\uff0c\u907f\u514d\u6bcf\u6b21\u624b\u52d5\u8f38\u5165\u8272\u78bc\u3002<\/li>\n<li><strong>\u5b57\u5e55\u689d\u52d5\u614b\u6a21\u677f\uff1a<\/strong>\u628a\u5b57\u5e55\u689d\u505a\u6210\u53ef\u91cd\u8907\u5957\u7528\u7684\u52d5\u614b\u5b57\u5e55\u6a21\u677f\uff0c\u526a\u8f2f\u5e2b\u53ea\u9700\u4fee\u6539\u6587\u5b57\u5167\u5bb9\uff0c\u4e0d\u9700\u91cd\u65b0\u8a2d\u8a08\u7248\u578b\u3002<\/li>\n<li><strong>\u521d\u526a\u54c1\u724c\u5be9\u6838\uff1a<\/strong>\u5728 Rough Cut \u5b8c\u6210\u5f8c\u5148\u9032\u884c\u54c1\u724c\u4e00\u81f4\u6027\u5be9\u6838\uff0c\u78ba\u8a8d Logo\u3001\u5b57\u578b\u3001\u8272\u5f69\u7121\u8aa4\u5f8c\u624d\u9032\u5165\u7cbe\u526a\uff0c\u907f\u514d\u5f8c\u671f\u5927\u91cf\u4fee\u6539\u3002<\/li>\n<\/ol>\n<hr>\n<h2>\u4f01\u696d\u5f71\u7247\u5b57\u578b\u7684\u5546\u696d\u6388\u6b0a\u554f\u984c\u4e0d\u53ef\u8f15\u5ffd<\/h2>\n<p>\u5b57\u578b\u7684\u5546\u696d\u4f7f\u7528\u6388\u6b0a\u662f\u5f71\u7247\u88fd\u4f5c\u4e2d\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u6cd5\u5f8b\u98a8\u96aa\u3002\u90e8\u5206\u4f01\u696d\u6163\u7528\u7684\u4e2d\u6587\u5b57\u578b\uff08\u5982\u67d0\u4e9b\u300c\u514d\u8cbb\u4e0b\u8f09\u300d\u7248\u672c\uff09\u4e26\u672a\u5305\u542b\u5546\u696d\u5f71\u7247\u7684\u4f7f\u7528\u6388\u6b0a\uff0c\u82e5\u5f71\u7247\u516c\u958b\u767c\u5e03\u6216\u5546\u696d\u4f7f\u7528\uff0c\u53ef\u80fd\u9762\u81e8\u6388\u6b0a\u7cfe\u7d1b\u3002<\/p>\n<p>\u5e38\u7528\u4e14\u6388\u6b0a\u76f8\u5c0d\u6e05\u695a\u7684\u9078\u9805\uff1a<\/p>\n<ul>\n<li><strong>\u601d\u6e90\u9ed1\u9ad4\uff08Source Han Sans\uff09\uff0f\u601d\u6e90\u5b8b\u9ad4\uff1a<\/strong>Adobe \u8207 Google \u806f\u5408\u958b\u767c\uff0c\u63a1 SIL OFL \u958b\u6e90\u6388\u6b0a\uff0c\u53ef\u5546\u696d\u4f7f\u7528\uff0c\u652f\u63f4\u7e41\u9ad4\u4e2d\u6587\u3002<\/li>\n<li><strong>Google Fonts \u6536\u9304\u5b57\u578b\uff1a<\/strong>\u5927\u591a\u63a1 OFL \u6216 Apache \u6388\u6b0a\uff0c\u53ef\u5546\u696d\u4f7f\u7528\uff0c\u4f46\u9700\u500b\u5225\u78ba\u8a8d\u5404\u5b57\u578b\u6388\u6b0a\u689d\u6b3e\uff08\u4f86\u6e90\uff1aGoogle Fonts \u6388\u6b0a\u8aaa\u660e\u9801\uff09\u3002<\/li>\n<li><strong>Adobe Fonts\uff08\u8a02\u95b1\u5236\uff09\uff1a<\/strong>Adobe Creative Cloud \u8a02\u95b1\u7528\u6236\u53ef\u900f\u904e Adobe Fonts \u5b58\u53d6\u5927\u91cf\u5b57\u578b\u4e26\u7528\u65bc\u5546\u696d\u88fd\u4f5c\uff0c\u88fd\u4f5c\u65b9\u61c9\u78ba\u8a8d\u8a02\u95b1\u65b9\u6848\u5305\u542b\u6b64\u7528\u9014\u3002<\/li>\n<\/ul>\n<p>\u5efa\u8b70\u4f01\u696d\u54c1\u724c\u6307\u5b9a\u5b57\u578b\u6642\uff0c\u540c\u6642\u78ba\u8a8d\u88fd\u4f5c\u65b9\u7684\u6388\u6b0a\u72c0\u614b\uff0c\u6216\u76f4\u63a5\u63d0\u4f9b\u5df2\u53d6\u5f97\u6388\u6b0a\u7684\u5b57\u578b\u6a94\u6848\u7d66\u88fd\u4f5c\u65b9\u4f7f\u7528\u3002<\/p>\n<hr>\n<h2>\u76f4\u64ad\u5b57\u5e55\u689d\u7684\u5373\u6642\u54c1\u724c\u898f\u7bc4\u5957\u7528<\/h2>\n<p>\u82e5\u6d3b\u52d5\u540c\u6b65\u9032\u884c\u7db2\u8def\u76f4\u64ad\uff0c\u5b57\u5e55\u689d\u4e0d\u662f\u5f8c\u88fd\u624d\u52a0\uff0c\u800c\u662f\u73fe\u5834\u5373\u6642\u758a\u52a0\u5230\u756b\u9762\u4e0a\u2014\u2014\u5fc5\u9808\u5728\u76f4\u64ad\u524d\u5b8c\u6210\u6240\u6709\u5b57\u5e55\u689d\u7684\u8a2d\u8a08\u548c\u6e2c\u8a66\uff0c\u73fe\u5834\u4e0d\u80fd\u5373\u8208\u4fee\u6539\u3002<\/p>\n<p>\u5c0e\u64ad\u7cfb\u7d71\u652f\u63f4\u81ea\u8a02\u5b57\u5e55\u689d\u6a21\u677f\uff0c\u53ef\u5728\u6d3b\u52d5\u524d\u5c07\u54c1\u724c\u898f\u7bc4\u5957\u5165\u8a2d\u8a08\uff0c\u76f4\u64ad\u6642\u76f4\u63a5\u8abf\u7528\u3002\u5efa\u8b70\u6d41\u7a0b\uff1a<\/p>\n<ul>\n<li>\u6d3b\u52d5\u524d 1\u20132 \u9031\uff1a\u78ba\u8a8d\u5b57\u5e55\u689d\u8a2d\u8a08\uff0c\u8acb\u54c1\u724c\u7aef\u5be9\u6838<\/li>\n<li>\u6d3b\u52d5\u524d 1 \u5929\uff1a\u5728\u76f4\u64ad\u8edf\u9ad4\u4e2d\u5efa\u7acb\u6240\u6709\u8b1b\u8005\u59d3\u540d\u689d\u548c\u6a19\u984c\u5b57\u5e55\uff0c\u5b8c\u6210\u5f69\u6392\u6e2c\u8a66<\/li>\n<li>\u6d3b\u52d5\u7576\u5929\uff1a\u5c0e\u64ad\u4e0d\u518d\u4fee\u6539\u5b57\u5e55\u689d\u8a2d\u8a08\uff0c\u53ea\u8abf\u7528\u5df2\u5be9\u6838\u7684\u6a21\u677f<\/li>\n<\/ul>\n<p>\u642d\u914d\u5c08\u696d<a href=\"\/equipment-rental\/?category=\u5c0e\u64ad\">\u5c0e\u64ad\u5207\u63db\u5668<\/a>\u57f7\u884c\u4f01\u696d\u8ad6\u58c7\u6216\u8a18\u8005\u6703\u76f4\u64ad\u6642\uff0c\u5efa\u8b70\u5728\u76f4\u64ad\u958b\u59cb\u524d\u5b8c\u6210\u6240\u6709\u5b57\u5e55\u9810\u8f09\u8207\u6e2c\u8a66\uff0c\u78ba\u4fdd\u76f4\u64ad\u756b\u9762\u7684\u54c1\u724c\u5448\u73fe\u8207\u5f8c\u88fd\u5f71\u7247\u4e00\u81f4\u3002<\/p>\n<hr>\n<h2>\u59d4\u5916\u88fd\u4f5c\u6642\u7684\u54c1\u724c\u898f\u7bc4\u6e9d\u901a\u5efa\u8b70<\/h2>\n<p>\u7576\u4f01\u696d\u5c07<a href=\"\/corporate-video-contract-guide-2026\/\">\u5f71\u7247\u59d4\u5916\u7d66\u88fd\u4f5c\u516c\u53f8<\/a>\u6642\uff0c\u54c1\u724c\u898f\u7bc4\u7684\u6e9d\u901a\u5f80\u5f80\u4f9d\u8cf4\u53e3\u982d\u8aaa\u660e\u6216\u622a\u5716\u50b3\u8a0a\uff0c\u9019\u662f\u6700\u5bb9\u6613\u9020\u6210\u8aa4\u89e3\u7684\u65b9\u5f0f\u3002\u66f4\u6709\u6548\u7387\u7684\u505a\u6cd5\uff1a<\/p>\n<ol>\n<li><strong>\u63d0\u4f9b\u5b8c\u6574 Brand Guideline 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